Search Results for: Jay Letto

Jul
01
1995

TV Lets Corporations Pull Green Wool Over Viewers' Eyes

"How come the cars on television commercials can't seem to find the road?" my Aunt Sue asked me a couple of years ago. Indeed, TV cars and trucks are found splashing through creeks, climbing rocky slopes, parked in wetlands, invading deserts and even perched on needlelike pinnacles, but rarely are they shown actually driving down a road. Chevrolet took this so far a few years ago that one of its print ads, with the title "Wetlands Conservation," proudly proclaimed, "Chevy S-10 Blazer 4-Door. It takes to wetlands like a duck to water." TV watchers everywhere must be similarly confused with […]