
Former VH1 programmer and Flavor of Love creator Michael Hirschorn has said of reality TV, “If women didn’t want these shows, they wouldn’t get made.” This gender-specific variant on Fox programmer (and Joe Millionaire mastermind) Mike Darnell’s “giving people what they want” mantra ignores a central truth: Marketing plays a mammoth role in generating the illusion of populist demand. Without 2000’s Survivor, the reality genre may not have become a network mainstay. But behind Survivor’s long-term, landscape-shifting impact was the relentless promotion of the series by Viacom, which had recently merged with CBS and Infinity Broadcasting. Survivor wasn’t only a [...]






