Search Results for: Wendy S. Williams

Nov 1 1996

The Online Threat to Independent Journalism

On the Web, Where Does News End and Ads Begin?

Journalists pushing their newspapers and broadcast companies to move into online publishing say the Internet promises an exciting new type of media—interactive, democratic, instantaneous, multi-modal and many-layered. Yet there is new evidence that the very qualities that make online publishing so intriguing to journalists are spawning subtle new approaches to advertising that may threaten the fragile journalistic tradition of independence from advertiser influence. In this new digital environment, advertisers—who have always itched to have a say in the content of news coverage—are finding fertile ground for blending marketing and news. Some journalists are beginning to fear that on the World […]