In an unprecedented move, Fox will program two hours of longform commercials on Saturday mornings starting in January. That’s believed to be the first time a major network has slated full-blown, program-length advertisements on its schedule.
Move follows an out-of-court legal settlement with children’s TV producer 4Kids, which had been programming Fox‘s Saturday morning kids block under a time-buy agreement…. Fox opted to return two hours of the block to affiliates, and program the other two with infomercials.
Not that your average kids TV fare is something so great anyway…
See FAIR’s magazine Extra!: “Abandoned Children: Networks Passing the Buck on Educational Responsibilities” (7-8/02) by Janine Jackson