Networks Tire of Obama Without Their $1 Million a Day

Washington Post TV writer Lisa de Moraes’ report (2/6/09) on a Barack Obama speech planned for networks’ cherished prime-time hours gives plenty of room to TV executives’ grievances–namely, Obama is going on national TV to talk about the economic crisis–during primetime, when some of their best shows are on! “His economic stimulus package apparently does not extend to the TV networks,” she quotes one executive.

“Notice they’re not going on Friday or Saturday,” one network exec complained. “They’re . . . preempting our better shows. You’re not happy to lose a House if you are Fox, or two of the better comedies at CBS, or The Bachelor at ABC–we’re all going to take a bath.”

Absent from de Moraes’ piece is any recollection of these same corporate broadcasters’ recent glee over certain 2008 weeks in which Obama ad-spending exceeded the entire Bush ad budget for 2004–let alone any review of how TV abused the responsibility concomitant with this windfall; see FAIR’s magazine Extra!: “Top Troubling Tropes of Campaign ’08: The Media-Created Narratives That Derail Election Coverage” (11-12/08) by Peter Hart