Bon Jovi Is News?

The New York Times reported (10/15/09) that rocker Jon Bon Jovi has arranged an unusual deal to become an “artist in residency” on NBC, appearing across the network’s various shows to promote an upcoming album. The deal is all the more striking because it includes a segment on NBC Nightly News–part of the show’s “Making a Difference” series–topromote Bon Jovi’s philanthropic pursuits.

The idea apparently originated with Bon Jovi, who took it to NBC.The financial arrangements behind the deal don’t appear to be available, but the network already seems devoted to the idea:”NBC indicated that it intended to make the artist in residence concept a regular feature of programs on its broadcast and cable channels.”

About Peter Hart

Activism Director and and Co-producer of CounterSpinPeter Hart is the activism director at FAIR. He writes for FAIR's magazine Extra! and is also a co-host and producer of FAIR's syndicated radio show CounterSpin. He is the author of The Oh Really? Factor: Unspinning Fox News Channel's Bill O'Reilly (Seven Stories Press, 2003). Hart has been interviewed by a number of media outlets, including NBC Nightly News, Fox News Channel's O'Reilly Factor, the Los Angeles Times, Newsday and the Associated Press. He has also appeared on Showtime and in the movie Outfoxed. Follow Peter on Twitter at @peterfhart.