NPR: And Now, a Word From Our Sponsor

NPR Morning Edition (4/5/11) keeps its audience informed about important business news (that just so happens to be about an image-burnishing campaign by the company whose heiress gave them a 9-figure bequest a few years ago):

RENEE MONTAGNE: And our last word in business today comes from another Illinois-based employer. The word is McJobs.

That word has meant low-paid work at a particular fast food chain. But McDonald’s is trying to, quote, “turn the word on its ear,” as one marketing executive put it to Ad Age magazine.

Yesterday, McDonald’s launched a McJobs campaign, with the goal of recruiting 50,000 workers. It’s aiming to recast its jobs not as dead-end work, but in ads starring its own happy employees as desirable employment.

And that’s the business news on Morning Edition, from NPR News. I’m Renee Montagne.

STEVE INSKEEP, host: Don’t you mean Renee McMontagne?


INSKEEP: Just checking on that…

MONTAGNE: No, McInskeep. Hello.

INSKEEP: And I’m Steve McInskeep.

About Julie Hollar

Managing Editor of Extra! Magazine
Julie Hollar is the managing editor of FAIR's magazine, Extra!. Her work received an award from Project Censored in 2005, and she has been interviewed by such media outlets as the Los Angeles Times, Agence France-Presse and the San Francisco Chronicle. A graduate of Rice University, she has written for the Texas Observer and coordinated communications and activism at the Lesbian/Gay Rights Lobby of Texas. Hollar also co-directed the 2006 documentary Boy I Am and was previously active in the Paper Tiger Television collective.