Finally, they will have a voice in the corporate media (New York Times, 9/19/11):
When Discovery Communications set out to reformat HD Theater, the nine-year-old home of high-definition documentaries, its executives assessed the crowded cable programming landscape and asked what was missing–where there was “white space,” as one later put it.
What was missing, they decided, was a channel for the Rich Man–the successful, college-educated man who earns $150,000 or more a year and who wants to know how to spend his time and money.
That’s how Velocity was hatched. Replacing the low-rated HD Theater on October 4, Velocity is being billed as a high-end men’s lifestyle channel about fast cars, fancy auctions and football stars.
At long last, the unjust marginalization of wealthy male consumers is beginning to come to an end.