Finally–a Cable Channel for Rich Guys!

Finally, they will have a voice in the corporate media (New York Times, 9/19/11):

When Discovery Communications set out to reformat HD Theater, the nine-year-old home of high-definition documentaries, its executives assessed the crowded cable programming landscape and asked what was missing–where there was “white space,” as one later put it.

What was missing, they decided, was a channel for the Rich Man–the successful, college-educated man who earns $150,000 or more a year and who wants to know how to spend his time and money.

That’s how Velocity was hatched. Replacing the low-rated HD Theater on October 4, Velocity is being billed as a high-end men’s lifestyle channel about fast cars, fancy auctions and football stars.

At long last, the unjust marginalization of wealthy male consumers is beginning to come to an end.

About Peter Hart

Activism Director and and Co-producer of CounterSpinPeter Hart is the activism director at FAIR. He writes for FAIR's magazine Extra! and is also a co-host and producer of FAIR's syndicated radio show CounterSpin. He is the author of The Oh Really? Factor: Unspinning Fox News Channel's Bill O'Reilly (Seven Stories Press, 2003). Hart has been interviewed by a number of media outlets, including NBC Nightly News, Fox News Channel's O'Reilly Factor, the Los Angeles Times, Newsday and the Associated Press. He has also appeared on Showtime and in the movie Outfoxed. Follow Peter on Twitter at @peterfhart.