NBC's Chris Matthews Show (10/30/11):
CHRIS MATTHEWS: Welcome back. Bob, tell me something I don't know.
BOB WOODWARD: That the White House has a secret plan to win the election and it's complex and it's secret, but it–look, Barack Obama wants to win so badly, as I understand it, everything in the White House is driven by the election and that level of commitment will take them to a point where he's going to show some leg in a way that people are going to say, wow, he really wants the job and this emotional connection could take place.
MATTHEWS: Wow. I do–I am impressed by that.