Former CNBC host Maria Bartiromo will be debuting a new show on the Fox News Channel soon, and she’s sharing one idea about what will make her show different: Corporations will get a chance to tell their story.
No, really. In a short video excerpt of an interview for the website MediaBistro (3/18/14), Bartiromo declared:
There’s a void in the market. We never hear business people as part of the conversation on a Sunday. I only hear politicos doing their talking points. I want to get the guy on the front line, the gal on the front line, telling us why they’re not taking money from overseas and putting it here, what should tax reform look like, what should immigration reform look like. So I’m going to bring business people into the conversation on a Sunday morning.
Sunday interviews with CEOs–why hasn’t anyone else come up with such an innovative idea?
While it’s not unheard of for corporate bosses to be guests on Sunday morning shows–David Gregory’s first show as host of Meet the Press (12/14/08) featured the CEOs of Walmart and Google–it’s true that Sunday show guests are mostly politicians.
But that doesn’t mean that the corporate perspective goes unheard. Some pundits have spoken up on behalf of the wealthy on issues like taxes; why, Bartiromo herself did that on Meet the Press (FAIR Blog, 12/3/12 ). And no one can say she hasn’t gone the extra mile for CEO friends; back in 2007 there was some controversy (Extra!, 3/08) over her close relationship with the CEO of Citigroup, who used to bring her to corporate events.
And of course, there’s another way corporations have a say over the Sunday chat shows. They sponsor them, as Boeing has done with Meet the Press and, years earlier, Archer Daniels Midland had done with ABC‘s This Week and other talkshows. It’s a great way to make sure that your point of view never gets too seriously challenged: Be the one who pays everybody’s salary.