Downsized Reporters Turn to ‘Deceptive’ PR

Writing for CJR.org (6/16/09), Media Bloodhound blogger Brad Jacobson finds that “former CNN correspondent-turned-PR consultant Gene Randall’s video ‘report‘ for oil giant Chevron might be unprecedented for how it blurred the line between public relations and journalism,” but is still more worried that “the Randall/Chevron production raises not only ethical questions, but also the question of whether a surge of newly pink-slipped reporters might go, as one media critic put it, ‘over to the dark side,’ and how that might further muddy the line between news and corporate advocacy”: As detailed in a recent New York Times article, when Chevron, […]