Gawker’s New Media Model: Have Advertisers Edit Content

How’s this for a business model for new media? Have people talk about products, and let the corporations who make the products pay to control the conversation. That’s Gawker‘s new sure-fire money-making scheme, according to CJR (5/24/12), which quotes a memo from the media gossip site: “In two years, our primary offering to marketers will be our discussion platform.” CJR explains that people mainly read Gawker for the snarky comments, so site founder Nick Denton is planning on virtually doing away with posts: Expect Gawker‘s blog posts to get shorter, in future, and sometimes just be a headline, at least […]


WSJ ‘Scumbag’ Columnist Gets Predictably Slimy

Noticing that Democratic strategist Mark Penn “is the Wall Street Journal‘s ‘Microtrend’-spotting columnist” and “also CEO of PR giant Burson-Marsteller,” Gawker blogger Hamilton Nolan (8/26/09) posits that “only a scumbag would abuse the former to drum up business for the latter.” Alas, “Scumbag spotted!” is Nolan’s cry when writing that Penn’s latest (old, and none too insightful) “Microtrend” column is about “glamping“–glamorous camping. It ran last weekend. By Monday, according to an internal email obtained by Gawker, Burson was already trying to recruit companies from the industry featured in the column as clients. Nolan goes on to remind us that […]


Fox ‘News’ Elevates Pandering to Plain Nonsense

Gawker blogger The Cajun Boy (6/24/09) is agog at “How Fox News Educates Its Viewers”: Last night Glenn Beck made crude drawings on a chalkboard, and tonight he and Bill O’Reilly used Barbie dolls to explain ACORN. In the course of explaining how Nancy Pelosi is trying to stop noble Republicans from stopping ACORN from destroying America, Beck reached under the table and pulled out a Barbie kit. Now, we watched this demonstration twice and actually don’t get what Beck is trying to convey, so either we’re stupider than even the basest Fox viewer or our elitists brains just can’t […]


A Newsweek Story Gets ‘Better’ for Scarborough–With a Little Help From a Friend

The website Gawker (6/9/09) caught Newsweek making some sneaky changes in an online article–changes that were ordered by Newsweek editor Jon Meacham, and which just happened to favor the host of a show that Meacham appears on regularly. On the afternoon of Friday, June 5, Newsweek‘s website put up an interview with Joe Scarborough, the conservative host of MSNBC‘s Morning Joe program. The introduction pointed out that Scarborough had once been the defense attorney for an anti-abortion terrorist who murdered a doctor, and noted that the host had been criticized for giving insufficient attention to the murder of Dr. George […]