What Would Steve Jobs Do?

On the Meet the Press roundtable on Sunday (10/30/11), talk turned to Steve Jobs. And, as one might expect from the avalanche of hero worship that accompanied news of his death, the chatter concerned how we might all one day live up to Jobs’ legacy. Here’s host David Gregory, speaking to Tom Brokaw: Tom, it’s interesting, author and journalist Jeff Greenfield tweeted recently about Steve Jobs the following: “Imagine a Steve Jobs in the auto industry, in healthcare, in energy, even in government. We’d have a different country.” We know from Walter Isaacson‘s biography that Jobs had some pretty strong […]


PR Successfully Sicced on ‘Sicko’

Former PR agent Wendell Potter’s stories of how he helped the health insurance’s industry’s campaign “to discredit Michael Moore and his film Sicko” calls to mind just how successful that campaign was. Corporate media coverage of the debate raised by the film’s expose of the for-profit insurance system went out of its way to demonize Moore. USA Today ran an editorial tied to the film against a single-payer healthcare plan, which was paired with an “Opposing View” from an insurance executive that denounced single-payer even more harshly. CBS News‘ Jeff Greenfield distinguished himself with his (inaccurate) claim that the U.S. […]