Gawker’s New Media Model: Have Advertisers Edit Content

How’s this for a business model for new media? Have people talk about products, and let the corporations who make the products pay to control the conversation. That’s Gawker‘s new sure-fire money-making scheme, according to CJR (5/24/12), which quotes a memo from the media gossip site: “In two years, our primary offering to marketers will be our discussion platform.” CJR explains that people mainly read Gawker for the snarky comments, so site founder Nick Denton is planning on virtually doing away with posts: Expect Gawker‘s blog posts to get shorter, in future, and sometimes just be a headline, at least […]