When the law finally starts to catch up with the promise of equality for all, does one stop to wonder if anti-equality bigots feel left out? That’s the question that NPR’s All Things Considered tried to answer.
Renee “McMontagne” brought NPR listeners another McDonald’s PR story yesterday morning. On April 5, Montange and her Morning Edition co-host Steve Inskeep uncritically previewed McDonald’s big PR campaign revolving around a one-day hiring blitz to “recast its jobs not as dead-end work, but in ads starring its happy employees as desirable employment” (FAIR Blog, 4/6/11). I noted that McDonald’s heiress Joan Kroc gave NPR a 9-figure bequest a few years ago. Well, Montagne returned to the story yesterday with an on-the-ground report from the scene of a McDonald’s hiring event in Philadelphia, where an NPR correspondent interviewed three of those […]
NPR Morning Edition (4/5/11) keeps its audience informed about important business news (that just so happens to be about an image-burnishing campaign by the company whose heiress gave them a 9-figure bequest a few years ago): RENEE MONTAGNE: And our last word in business today comes from another Illinois-based employer. The word is McJobs. That word has meant low-paid work at a particular fast food chain. But McDonald’s is trying to, quote, “turn the word on its ear,” as one marketing executive put it to Ad Age magazine. Yesterday, McDonald’s launched a McJobs campaign, with the goal of recruiting 50,000 […]