Defending its decision to give a weekly TV program to Michael Savage, a radio host who specializes in racism, misogyny and homophobia, the MSNBC cable network called the hire "a legitimate attempt to expand the marketplace of ideas" (Electronic Media, 2/25/03). This was a response to critics of Savage's slurs, which include dismissing child victims of gunfire as "ghetto slime," referring to non-white countries as "turd world nations," calling homosexuality "perversion" and asserting that Latinos "breed like rabbits." (See Extra!, 3-4/03.)
The news channel—co-owned by Microsoft and General Electric/NBC declared in a formal statement: "By bringing our viewers a wide range of strong, opinionated voices, MSNBC underscores its commitment to ensuring that its perspective programming promotes no one single point of view. We encourage debate and we would neither expect, nor want, our audience to agree with everything on our channel."
But this enthusiasm for a "wide range of strong, opinionated voices" rings hollow in the wake of MSNBC's firing of host Phil Donahue. (FAIR's founder, Jeff Cohen, worked as a senior producer for the show.) The show— whose ratings were considered disappointing, though they were the best of any program on the channel—was cancelled after an internal network study described Donahue as "a tired, left-wing liberal out of touch with the current marketplace" who would be a "difficult public face for NBC in a time of war" (All Your TV, 2/25/03).
"He seems to delight in presenting guests who are anti-war, anti-Bush and skeptical of the administration's motives," the report noted, warning that the Donahue show could be "a home for the liberal anti-war agenda at the same time that our competitors are waving the flag at every opportunity."
Network insiders echoed these qualms. In an e-mail leaked to the All Your TV website (3/5/03), one executive suggested that MSNBC could take advantage of the "anticipated larger audience who will tune in during a time of war" to "reinvent itself" and "cross-pollinate our programming" by linking pundits to war coverage. "It's unlikely that we can use Phil in this way, particularly given his public stance on the advisability of the war effort," the e-mail said.
All Your TV's Rick Ellis quoted a network source: "I personally like Donahue, but our numbers were telling us that viewers thought he was too combative, and often said things that some respondents considered almost unpatriotic."
These fears led MSNBC to "micro-manage" the Donahue show, according to consumer advocate Ralph Nader (Common Dreams, 3/3/03), an associate of Donahue's. "He was often told what kinds of subjects to showcase and what kind of guests to have. And he was often chided for being too tough on some guests," Nader wrote. "In the past few months, the corporate 'suits' even told Donahue that he had to have more conservative or right-wing guests than liberals on the same hour show."
Given this treatment of Donahue's progressive, anti-war views, it is hypocritical for MSNBC to claim that it is hiring Savage because it wanted to "expand the marketplace of ideas," provide "a wide range of strong, opinionated voices" and "encourage debate." While Savage's hatred of "turd world immigrants" is a viewpoint that the news channel seems comfortable promoting, progressive criticism of a war with Iraq is too controversial.
Savage, who has called on the government to "arrest the leaders of the anti-war movement" in case of war (Boston Globe, 3/3/03), is in no position to pose as a free-speech martyr. "I'll put you in jail!" was his response to critics of his MSNBC hiring, whom he referred to as "stinking rats who hide in the sewers" (2/27/03). Noting that "we have a Republican president. We have a Republican attorney general," Savage suggested he would sic the government on his enemies:
I have millions of people who vote. Mr. Bush wants to get re-elected, and just consider me a politician at that point. I'm going to ask for a trade in favor. If they keep it up, my favor is going to be I want these groups investigated. If they're doing nothing illegal, fine. If they've crossed the line, then put 'em out of business.
When activists in Oregon organized against Savage's show last year, he issued thinly veiled threats of violence, saying he would release the names and addresses of these "little hateful nothings" to his fans (6/13/02; Salon.com, 3/5/03):
I'm warning you if you try to damage me any further with lies, be aware of something: That which you stoke shall come to burn you, the ashes of the fireplace will come and burn your own house down. Be very careful, you are living in incendiary times. You can't just throw things at people and walk away thinking that you had a little fun. I warn you; I'm gonna warn you again, if you harm me and I pray that no harm comes to you, but I can't guarantee that it won't.
It's hard to take seriously MSNBC's claim to want to "expand the marketplace of ideas" when it is hiring someone with such obvious contempt for free speech—and firing a champion of the First Amendment because of his political views.