May
01
2008

News Frames in Election Coverage

ABC, CBS and NBC Nightly Newscasts, 12/26/07-2/5/08

Frame Dominant Stories/Percent Present Stories/Percent
Campaign Analysis/Strategy 252 / 65% 333 / 86%
News 45 / 12 58 / 15
Polls/Voter Mood 39 / 11 119 / 31
Human Interest/Local Color 23 / 6 27 / 7
Issues 19 / 5 159 / 41
Media/Advertising 5 / 1 83 / 22
Biography 1 / 0.3 2 / 1