It’s been estimated that a typical American TV viewer sees 100 commercials a day. That’s 36,500 a year, or perhaps 2.5 million over the course of the viewer’s lifetime. Just about every one of those commercials is carefully crafted to convey the message: If you buy our product, you will be complete. Part reviewer, part consumer reporter, Village Voicecolumnist Leslie Savan examines commercial role in shaping our lives and selves.
May 1 1995