Dec 5 2002

A Call for Media Democracy

FCC Ready to Roll Back Limits on Media Consolidation

A range of media scholars and public interest, media and community groups from across the country have joined FAIR in issuing a Call for Media Democracy in response to the FCC’s current “review” of the rules that govern big media.

FAIR encourages everyone concerned with this issue to act now. Some suggestions of how you can take action to strengthen media diversity are included below.

A Call for Media Democracy

As the country reels from some of the biggest business scandals in U.S. history, the Federal Communications Commission (FCC) is getting ready to give big media a big gift– the rollback of some of the last regulatory checks on media consolidation.

As part of its 2002 Biennial Review, the FCC is “reconsidering” many of the rules that have preserved at least some vestige of media diversity. FCC Chair Michael Powell’s pro-business bias has made it seem like the elimination of these rules is a foregone conclusion, but it doesn’t have to be.

People across the country, from grassroots activists to members of Congress, are raising their voices to stop the FCC’s rush to open the floodgates to another wave of media mergers. Among the public interest protections under threat:

  • Newspaper/Broadcast Cross-Ownership Rule. Prevents the owners of a broadcast station from owning daily newspapers in the same market, and vice versa.
  • National Broadcast Ownership Cap. Is meant to prevent one company from owning broadcast stations that reach more than 35 percent of U.S. households. The courts have asked the FCC to provide a fuller justification of the rule, but the FCC seems ready to give it up.
  • Local Radio Ownership Rule. Caps the number of radio stations a company can own in a single listening area to eight or less, depending on the area’s size.
  • Duopoly Rule. Limits a company to owning two broadcast TV stations in a given market.
  • Dual Network Rule. Bars the major TV networks– ABC, CBS, Fox, NBC— from merging with each other.

If these rules are scrapped, big media’s gain will be the public’s loss. For example, without the newspaper/broadcast cross-ownership ban, many communities may find their only local daily paper has been bought by one of the TV networks. It’s not hard to imagine the drop in news quality if newspapers are absorbed by the broadcast TV industry.

Chain ownership of newspapers, television and radio stations would likely increase dramatically, with all-too-familiar consequences: layoffs as formerly independent news divisions merge, less original content, and even further cuts in local affairs coverage.

Commercial broadcasting has gone through stunning negative changes in recent years, as deregulation and consolidation have shifted the balance of power to a small handful of companies with interests and investments spread across the media landscape. We now live in a world dominated by profit-driven media conglomerates more interested in delivering viewers to advertisers than in serving the needs of the public.

Dissenting political viewpoints are routinely marginalized in national mainstream media, and the interests and perspectives of women, people of color, labor, and lesbians, gays and bisexuals are consistently underrepresented. Across the country, broadcast public affairs programs that address local concerns are almost non-existent; many communities can’t even expect any coverage of their local elections on TV.

Independent, critical and genuinely representative media are crucial to a healthy democracy; without them, citizens lose the means to control and participate in the public debate that sets the nation’s political agenda. Sadly, this is already happening: In the absence of an effective regulatory agency, corporate control of the media is damaging our democracy.

This country’s airwaves belong to the American people, and the FCC is supposed to manage them in the public interest. Unfortunately, the current FCC leadership seems hostile to this very concept. Asked to explain his understanding of the public interest, Chairman Powell once replied that he had “no idea” what it meant.

That’s why it’s so important that the FCC put the brakes on its hasty review and encourage a real debate– one that engages the public and public advocacy groups, not just industry “experts.”

We urge the FCC and Congress to take a stand for democracy, to preserve and strengthen the rules that limit media consolidation, and to promote public access to media. We urge our fellow citizens to file comments with the FCC about its Biennial Review, to write to their Congressional representatives, and to organize public awareness campaigns in their communities. It’s time for a real debate.



  • FAIR (Fairness & Accuracy In Reporting)
  • Association of Independent Video & Filmmakers (AIVF)
  • Cascadia Media Alliance
  • Chicago Media Watch
  • Citizens for Media Literacy
  • Global Exchange
  • Grand Rapids Institute for Information Democracy (GRIID)
  • Media Alliance
  • Media Tank
  • Mountain Area Information Network
  • National Organization for Women (NOW), national organization and California chapter
  • The Newspaper Guild-CWA
  • Our Media Voice
  • Paper Tiger
  • Project on Media Ownership (PROMO)
  • Prometheus Radio Project
  • Rocky Mountain Media Watch

Individuals (Affiliations for identification only):

  • Robin Andersen, Communication and Media Studies Professor, Fordham University
  • Noam Chomsky, Professor of Linguistics, Massachusetts Institute of Technology
  • Michael Eisenmenger, Media JumpStart
  • Douglas Gomery, Professor, Philip Merrill College of Journalism, University of Maryland
  • DeeDee Halleck, Professor Emerita, University of California, San Diego
  • Edward Herman, Professor Emeritus, Wharton School, University of Pennsylvania
  • Jean Kilbourne, Visiting Research Scholar, Wellesley Centers for Women
  • Robert W. McChesney, Professor of Communication, University of Illinois at Urbana-Champaign
  • John Nichols, The Nation and Madison Capital Times
  • Danny Schechter,
  • Mark Weisbrot, Co-Director, Center for Economic Policy Research (CEPR)

ACTION: Let the FCC and Congress know that you want the rules that limit media consolidation to be preserved and strengthened, not weakened.

1. File a comment with the FCC. The Center for Digital Democracy has a form that simplifies the process:

2. Write to your elected officials. You can look up the name and contact information of your Congressional and Senate representatives by entering your zip code at:

As always, please remember that your comments are taken more seriously if you maintain a polite tone. Please cc with your correspondence.