Struggling Cable Channel Attempts to Outfox Fox
Recent news reports (USA Today, 12/20/04; Daily Variety, 12/21/04) suggest that conservative pundit Tucker Carlson, seen currently on CNN and PBS, might find a new home: a prime-time show on MSNBC.
With the departure of host Deborah Norville, MSNBC is reportedly considering Carlson to fill the 9 p.m. timeslot. His show would lead into Scarborough Country, hosted by former Republican congressmember Joe Scarborough. This pairing, not balanced by any avowedly liberal or progressive hosts, would arguably make MSNBC‘s prime-time line-up more right-wing than Fox News Channel.
“The pattern in cable news is to imitate Fox,” said FAIR’s Peter Hart. “But MSNBC is going beyond that– it wants to outfox Fox by surpassing Fox‘s partisanship. Viewers deserve diverse opinions from the media, not an uninterrupted stream of right-wing spin.”
This follows a pattern at MSNBC. In 1999, the struggling cable channel added a crew of conservative hosts to its daytime line-up: Oliver North, John McLaughlin and Laura Ingraham. In 2003, MSNBC hired hate radio host Michael Savage for a weekend show; his run ended when Savage expressed some of the bigotry that had seemingly made him a candidate for the job in the first place.
MSNBC‘s only serious attempt at counter-programming was Phil Donahue’s prime-time show. It became MSNBC‘s top-rated show, flying in the face of industry assumptions about the viability of liberal talk shows. Nonetheless, Donahue’s program was cancelled in February 2003 for political reasons. Leaked internal company memos explained (All Your TV, 2/25/03) that Donahue would be a “difficult public face for NBC in a time of war,” as his show could become “a home for the liberal antiwar agenda at the same time that our competitors are waving the flag at every opportunity.”
FAIR founder Jeff Cohen explained MSNBC‘s internal policies in a recent speech (11/12/04):
In an October interview with Cox News Service (10/27/04), MSNBC vice president Phil Griffin said the cable channel was “breaking the mold…. We’re not doing things the same, old way.” But if the rumors about Carlson are correct, MSNBC would be following an old routine: lurching further to the right.
Ask MSNBC how it plans to balance the possible addition of Tucker Carlson to its prime-time line-up.
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