Jan
01
2011

Taking Media Mergers to the Next Level

Comcast/NBC would be unprecedented powerhouse

Over the last decade, dozens of media mergers and purchases have resulted in a media industry controlled by a handful of companies—and the cable giant Comcast wants to be one of them. After a failed attempt to purchase Disney in 2004 for $66 billion (Inter Press Service, 3/20/04), Comcast offered to take over NBC Universal for the bargain price of $30 billion—which would buy a 51 percent controlling interest from General Electric, with the expectation of acquiring the remaining stake over the next seven years (Globe and Mail, 12/3/09). While Comcast has so far been mainly a cable and Internet […]