Jun
01
2011

SoundBites

June 2011

NPR McNews NPR’s Morning Edition (4/5/11) reported on the efforts of a major company to burnish its image—a company whose major owner happened to have left NPR $225 million in her will. “Yesterday, McDonald’s launched a McJobs campaign, with the goal of recruiting 50,000 workers,” anchor Renee Montagne reported. “It’s aiming to recast its jobs not as dead-end work, but in ads starring its own happy employees as desirable employment.” When she closed with “I’m Renee Montagne,” her co-host Steve Inskeep joked, “Don’t you mean Renee McMontagne?” before signing off himself with “And I’m Steve McInskeep.” McMontagne (4/20/11) returned to […]