Nov
01
1997

NBC (GE)

(From "The Global Media Giants," by Robert W. McChesney, Extra!, November/December 1997) $5 billion - 1996 sales General Electric is one of the leading electronics and manufacturing firms in the world with nearly $80 billion in sales in 1996. Its operations have become increasingly global, with non-U.S. revenues increasing from 20 percent of the total in 1985 to 38 percent in 1995, and an expected 50 percent in 2000. Although NBC currently constitutes only a small portion of GE's total activity, after years of rapid growth it is considered to be the core of GE's strategy for long-term global growth. […]

Jan
01
1991

The GE Boycott

A Story NBC Wouldn't Buy

When I got a call from NBC's Today show in June 1990, telling me they were interested in airing a story on consumer boycotts, naturally, as the editor of National Boycott News, I was enthusiastic. But I suspected there might be a problem when Amy Rosenberg from Today asked me for "the biggest boycott going on right now." I already had a good idea, but I wanted to do a little more research before I gave her my answer. When I looked at major boycotts in terms of visibility, effectiveness, scope and public support, one stood out: the boycott of […]