Gawker’s New Media Model: Have Advertisers Edit Content
How’s this for a business model for new media? Have people talk about products, and let the corporations who make the products pay to control the conversation. That’s Gawker‘s new sure-fire money-making scheme, according to CJR (5/24/12), which quotes a memo from the media gossip site: “In two years, our primary offering to marketers will […]



