Pat Aufderheide

November 1, 1988

The Corporatization of Public TV

“Look Mom, Star Trek.” “Hey, I thought you said you were going to watch public TV.” “This is public TV!” “Then how come I just saw Tony the Tiger on an ad?” Mom’s wrong. First of all, that was no ad, it was “enhanced underwriting,” a plug for a corporate contributor. Second, Junior’s as likely […]

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