May 1, 2008

News Frames in Election Coverage

ABC, CBS and NBC Nightly Newscasts, 12/26/07-2/5/08

Frame	Dominant Stories/Percent	Present Stories/Percent
Campaign Analysis/Strategy	252 / 65%	333 / 86%
News	45 / 12	58 / 15
Polls/Voter Mood	39 / 11	119 / 31
Human Interest/Local Color	23 / 6	27 / 7
Issues	19 / 5	159 / 41
Media/Advertising	5 / 1	83 / 22
Biography	1 / 0.3	2 / 1

Extra! May/June 2008

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