
The Atlanta Journal-Constitution‘s print front page (3/17/21) emphasized the sexualized descriptor “massage parlors.”
Gunman Rob Aaron Long opened fire in three Asian-owned spas in the Atlanta, Georgia area on March 16, 2021, killing Yong Ae Yue, Hyun Jung Grant, Suncha Kim, Soon Chung Park, Delaina Ashley Yuan, Xiaojie Tan, Daoyou Feng and Paul Andre Michels.* Six of the eight victims were Asian women.
At local and national levels, the initial media response focused primarily on the gunman’s story and police statements. Reports linked the targeted businesses to sex work with insubstantial documentation, but struggled to identify if and how race and gender motivated the gunman.
The Atlanta Journal-Constitution’s report (3/17/21) began with a large photo of the gunman, citing several statements from him without questioning the reliability of his narrative. The shooter claimed that the targeted businesses were the types he frequented and “a temptation he wanted to eliminate,” without explaining what that meant or how it could possibly justify eight murders. Most of the article described the police investigation.
The Journal-Constitution also printed Cherokee Sheriff Captain Jay Baker’s news conference statement describing the shooter as “pretty much fed up and had been, kind of, at the end of his rope. And yesterday was a really bad day for him, and this is what he did” without questioning that statement, though his comments have since been deleted from the article following public backlash.

Screenshot from Atlanta Journal-Constitution (3/17/21; via Wayback Machine)

Screenshot from same Atlanta Journal-Constitution story (3/23/21)

The New York Times (3/18/21) reports on the murder suspect’s “sex addiction.”
ABC News (3/17/21) begins with the shooter’s statement to police that he “has a sex addiction,” includes interviews with multiple police departments and refers to his sex addiction multiple times. Cherokee County Sheriff Frank Reynolds said the shooter may have “frequented these places in the past,” without explaining what “these places” are or presenting evidence for why he thought the targeted businesses were “these places.” The article mentions the shooter targeting “some kind of porn industry,” without explaining what that has to do with the targeted spas. Though the report discusses fear of violence among Asian Americans, the only Atlanta-area community member interviewed was a neighboring business owner who is not Asian-American.
The BBC’s report (3/18/21) said officials could not confirm if the attacks were racially motivated, and stated the shooter’s claim of having a “sex addiction.” The first section of the report is “What did police say?” The Daily Beast’s full profile of the gunman (3/17/21) included an interview with an anonymous source who described him as “very innocent seeming and…big into religion,” and included interviews with his youth pastor, and several police statements. CNN (3/18/21) interviewed his grandmother and dedicated an entire section to the shooter being “distraught” and “tortured” by his “sex addiction,” and “emotional” due to family strife.
Though coverage universally noted the race of the victims and anti-Asian racism, reports presented the shooter’s claim that “the crimes were not racially motivated” multiple times without questioning the reliability of this claim, or providing the context that race and gender can still be contributing factors even if that isn’t explicitly conscious in the mind of the perpetrator.
Overall, English-language corporate media parroted the law enforcement narrative while omitting an eyewitness account that would have countered it. Korea Times Atlanta (3/18/21), a local Korean-language newspaper, published a Gold Spa employee’s report that the gunman’s racial motivation was clearly expressed (translated from Korean):
Gold Spa Employee A contacted four nearby Korean-owned businesses to warn them and stated that the perpetrator stated that he will “kill all the Asians” before shooting.
Most media outlets—AP (3/17/21) was a notable exception—did not investigate the definition or validity of “sex addiction.” It is not recognized as a mental health disorder, nor are there any known correlations between sex addiction and violence.
At the time of the reporting, the primary evidence that linked any of the businesses to sex work was an online site identifying and reviewing erotic massage parlors and the gunman’s “sex addiction” claim, though none of the businesses had criminal records or were under investigation. Reports like USA Today’s (3/17/21) presented these insubstantial associations as evidence without verifying the reliability of this website, or the men who anonymously post on it.
The New York Times (3/19/21) has since reported sex work-related arrests at Gold Spa between 2011 and 2014. However, these were arrests of individuals and not an indictment of the business itself. The end of the report mentions “it is unclear who owned the spa at the time of the arrests” 7-10 years ago, but the sensationalist headline, and the earlier focus on the murders and shooter’s “sex addiction,” nevertheless impute criminality. The concluding paragraph also connects the spa to human trafficking without presenting evidence:
Several of the reports show that the women who were arrested had listed the spa as both their work and home addresses. Human trafficking advocates have said that women who work at illicit Asian massage spas are often coerced into performing sexual work, and live in a state of essential indentured servitude.
Even after the swift public censure of the initial media response, investigative reporting focused on trying to connect the targeted businesses with sex work and trafficking, rather than following up on the Korean-language lead related to the racial motivation of the shooter, or seeking out Asian-American witnesses in the community.
Overreliance on police sources

Racist T-shirt promoted by Cherokee County sheriff’s department spokesperson Jay Baker.
The overreliance of media on police reports and statements to report on crimes (FAIR.org, 10/10/18, 7/11/16) too often makes crime reporting a mouthpiece for law enforcement who are demonstrably biased.
Rich Phelps identified a Facebook post in which Captain Jay Baker posted his purchases of shirts that say “COVID 19/Imported Virus From CHY-NA.” The next day, the Daily Beast (3/18/21) identified that Baker bought these shirts from a former Cherokee County deputy.
One major facet of anti-Asian racism is the association of Asians with infectious disease. Chinese immigrants have long been medical scapegoats in the West, blamed for various 19th century epidemics. Sinophobic and racist COVID-19 reporting is a continuation of centuries of this scapegoating.
The New York Times ran months of racist, Sinophobic, inaccurate reports on COVID-19, many of which FAIR critiqued. These include a piece (1/28/20) citing bats sold in “wet markets” as the source of the virus, a claim that has since been debunked by scientists; an op-ed (2/20/20) that referenced Confucius and pushed the racist trope that torturing and eating wild animals is an integral part of Chinese culture; and an article (3/18/20) that called China the “authoritarian incubator of a pandemic,” supporting White House efforts to deflect blame away from its own poor handling of the outbreak. This perception of Chinese people as a contaminant is reflected in the biohazard symbol imagery of Baker’s shirt.
Baker’s racism shouldn’t be surprising, given the long, documented history of police racism in the US. Many police departments in the US dismiss sex worker murders and rapes, labeling them as NHI, or “no human involved.” It is a racist, sexist and classist term used to describe crimes against victims not worth investigating. Transgender, undocumented migrants, and women of color are especially at risk of sex work-related police suspicion and police violence.
The connection of Asian women to sex work, particularly sex trafficking, has a long history as a tool for race-based immigration exclusion of Asians in America. Since the 1860s, exploitative and orientalist journalism paired the morality of slavery abolition with the language of infectious disease to racialize Asian women as both complicit sex slaves and temptresses who would infect and corrupt white, Christian America with their “moral racial pollution” of illicit sexuality. This enabled public support for morality- and conduct-based legislation, like California’s Anti-Prostitution Act of 1870, to target Asian women and prevent Asian immigrants from forming families and establishing communities in the US.
Eventually, these racist popular beliefs enabled the passage of the Page Act of 1875, the first federal law regulating immigration, which was used to bar immigration of Chinese women and set the legal precedent for later race-based immigration exclusion, like the Chinese Exclusion Act of 1882, which ended the import of all Chinese labor; and eventually to the Barred Zone Act of 1917, which expanded the immigration ban to include a variety of East Asian, Southeast Asian, South Asian and Polynesian nations. They were perpetuated by decades of US imperialism and militarism, and today, the trope of Asian women as trafficked sex workers is used to police and deport immigrants.
The assumption that all Asian spa workers are sex workers, combined with existing police bias that sex workers “are no longer considered a part of the human race,” also contributed to the police dismissal of the murder victims. In the context of NHI, the implication is that it is fine to kill these particular people because they’re not really considered people.
Reports that framed the victims positively disassociated them from sex work, reinforcing the belief that sex work is shameful (USA Today, 3/18/21; Yahoo!, 3/19/21). Yahoo!’s report characterized one victim as “very invested in becoming an American,” which reinforces the perception that Asians are perpetual foreigners. These women are deserving of sympathy and respect regardless of their work or desire to assimilate.
Defaulting to law enforcement narratives is especially harmful when it involves reporting on crimes that may meet the requirements qualifying for a hate crime charge. Hate crime legislation is a legal designation that varies state by state, with what protected classes are covered and what the criminal penalties involve. Three states have no hate crime laws at all.
The strict legal and evidentiary requirements to charge an offense as a hate crime should not be conflated with whether a perpetrator had racist or other bigoted intent, or if they acted based on implicit biases. But this conflation is exactly what has happened with crime reporting relying on law enforcement, and has perpetuated a pattern of reporting that downplays racial motivation in a crime until law enforcement makes an explicit legal determination.
Beginning to center victims’ stories

CJR (3/23/21): “Korean-language local media outlets including Atlanta K, the Korea Times Atlanta and Korea Daily were uniquely positioned to cover the shooting.”
Reports such as those in USA Today (3/18/21), Yahoo! News (3/19/21) and the Daily Beast (3/19/21) are beginning to center the victims’ families and stories, but to date, the authors have not seen any reports in English-language media outlets interviewing the Gold Spa employee eyewitness, anyone from the four businesses he contacted, nor anyone from the Korea Times Atlanta who have information directly related to the case.
Columbia Journalism Review (3/23/21) interviewed Sang Yeon Lee, President of Atlanta K, another Korean-language news outlet in Atlanta. He noted that the public may never know their stories due to the initial media stigmatization:
Survivors, who have long lived under the radar—fearful of losing their livelihoods and immigration statuses—feel discouraged from talking publicly. “Unless they have immense courage, it’s improbable for these women to want to put themselves out there,” Lee says.
Media that relied on law enforcement sources perpetuated police biases and downplayed the racial motivation of the Atlanta murders. This then led to further omission and silencing of the vulnerable Korean frontline workers of the Atlanta community, even as media spotlights anti-Asian racism in America more generally nationwide.
Moreover, the Asian American Journalists Association released a statement (3/18/21) about Asian journalists being sidelined in reporting on these events:
Since the shootings, we have heard some deeply concerning problems in newsrooms across the country, including in Atlanta.
“Are you sure your bias won’t show if you cover the Atlanta shootings?”
“You might be too emotionally invested to cover this story.”
Empowering the journalists who have the cultural competency and language skills needed to cover Asian communities would have led to richer reporting and a fuller narrative of what happened on March 16. Journalists with the expertise to understand the context of racialized misogyny would be better equipped to avoid normalizing the racism and sexism that reduced Asian women to sexuality as a form of dehumanization. Instead, reporters spoke with more police departments than Asian witnesses, and we are left with the statement of the shooter who had just confessed to murder: “The crimes were not racially motivated.”
* In the press release disclosing the victims’ identities, the medical examiner’s office mistakenly abbreviated the second syllable of the Korean women’s names as though they were middle names, rather than part of their first names. News outlets initially passed on this misnaming.





Thank you. This a a great report showing the problem with main media. Once they cover Asian Americans or Asia countries, the deeply rooted bias and racism are always there.
My favorite person in the world can talk to bats. She said to a bat, “someone’s trying to leave me…change.” We need people that can talk to bats to stop these “Chy-na” problems.
When it comes to covering “the other”, corpress reporting so very often should be labeled as
No Humanity Involved
Reminder 4 of 9 Wikileaks advisory board members are anti-Chinese government activists who seek to overthrow the Chinese government. The only real way they can influence this is by demonizing the Chinese government, and by virtue of that, Chinese people.
Openly fascist Wikileaks helped bigoted Nazi Donald Trump get elected and predictably that Nazi engaged in 4 years of beyond offensive anti-Chinese bigotry.
TO THIS DAY the fascists who run Fairness and Accuracy in Reporting refuse to tell the truth about the men they have been promoting as “progressive” and “Leftist” heroes for a decade. Namely white supremacist Glenn Greenwald and Julian Assange.
Yes, being an openly bigoted right wing psychopathy is bad. But being that while pretending to be Left wing is far worse. Meaning the people who run FAIR are the worst human beings on the planet and publishing this piece does little to undo the damage you have willfully cause minorities in America and the poor across the globe. And what little good it does will be undone when tomorrow you again advocate on behalf of white supremacist neoliberal war hawks Julian Assange, CIA Nazi Edward Snowden, bigoted moron and US Army volunteer Chelsea Manning, and psychopathic white supremacist Glenn Greenwald.
In other words fuck you Jim and Janine. I mean, Jim acts exactly like you’d expect someone who looks like Jim to act but you really need to pull your head out of your ass, Janine. What the actual fuck is wrong with you?
Take your meds before you rave next time.
I wonder what kind of twisted mind it takes to distort reality in your particular way? None of what you wrote makes any sense.
Yo, Eff-Bomber:
“Anger is an acid that can do more harm to the vessel in which it is stored than to anything on which it is poured.” – Mark Twain
Sounds like you have a lot of corrosive hate stored up, and you are letting it consume you. Really, it’s that EGO that is taking control.
E.G.O. = Edging God* Out
* The word “God” here is not referring to the cultural-religious kind either, but meant to point to the ineffable aspect of supreme tranquility that we all get acquainted to during moments of deep introspection, contemplation, or meditation.
Maybe I’m wrong, but you sound like someone who needs to dump out all that acid, and clean out that vessel, to give yourself a break. Is it even possible for you to take a second, to realize any of this? Maybe it’s too late, and the vessel has become the acid? This is what ultimately happens if we let that corrosive EGO gobble us up.
Just know that –
You are not your fears.
With one foot in the past, and one foot in the future, you are pissing on the present.
What you hate in others, you hate in yourself.
When you point a finger at others, you have three pointing back at yourself.
Judgment is the cause of all pain and suffering.
You aren’t the only one who is so wedded to modes of fear-driven thinking, a lot of people do this. It goes on for so long in their life, that eventually they associate their fears as being identical to their self. They wear their fears like armor, use it for protection of their EGO.
Many people buy into this, ultimately though, you are the one who chooses; whether to continue on with a campaign of self corroding contempt of “your enemies” (you are doing the same damn thing you profess to be against)…or whether to let go of your fears, and realize the liberation of knowing you are powerless over people, places and things you cannot change.
Maybe you are the exception? Maybe I’m ‘wrong’ and you are the first person ever whose gut is made of Teflon which can withstand the soul-eating damage that all of that toxic hate and fear does to a person?
At least think about it.
Is your position that the killers stated motive is irrelevant because it didn’t center the victims? That is quite literally insane. And far from being irrelevant his claims of “sex addiction” points quite specifically at a particularly noxious strand of evangelicalism. And it also just so happens to explain why it was quite explicitly racist and why the victims may not have actually been sex workers. Not that anyone in our useless media disinformation machine was willing to do any actual reporting.
https://twitter.com/JeffSharlet/status/1372608977624793090?ref_src=twsrc^tfw
It’s the superficial analysis of what he said, ‘cop asks suspect, do you hate Asians’, suspect, ‘no, I’m a misogynists’. Cop, ‘yeah, me too, I’ll handle it. The poor suspect was struggling with a sex addiction and had to eliminate these abhorrent sex objects’.
1. Just because someone denies being a hater doesn’t vindicate him.
2. reducing woman to objects of temptation, actually proves it was a hate crime because he robbed them of their humanity.
3. This is a new law, an arresting officer just arrests people. The press corp should not assume that he even understands new laws properly. That is the job of the DA.
So yes, his motive matters but don’t take tweedle dee and tweedle dum’s denial as an expert opinion. This was the crux of the author’s criticism.
We need more realistic and true headiness, Atlanta:
How about this?
“Angry and unhappy white man with non- functioning penis— shoots and kills Asian ladies to feel like he’s a real man! And the police just feel so badly that this man-boy is having a bad day.”
What is wrong with you America? When Dylan Roof murdered 9 African American church members—the police took him out for a hamburger before he was taken to jail.
How can this nation be so blind and so racist and so sexist?
Given that the racism of the corporate media has trickled down into the popular culture it is understandable that every event in America is interpreted as black and white (or in this case Asian) but it is simply illiterate to deny that (as Freud knew) sexual pathology results in all kinds of insane behavior, especially as in Baker’s case where it is linked to religious fanaticism. Our ruling class reduces every conflict to racism in order to keep us workers divided. There is no reason in the world to reduce Baker’s sexual madness to racial animus. Although today racial hatred of white men is fashionable, most murders of Asians are committed by black men, not whites or other Asians. Their motivation is almost certainly economic, and not racist. Be honest: a pervert killed sex industry workers. Isn’t that ugly enough for you?
“Having reached the end of what rising material standards can do for well-being, it is important to recognize that improvements in our social environment and relationships can now provide very major advances in the quality of life, consistent with sustainability…At the extreme–and even after taking into account gun control, poverty and other factors–mass shootings (those with three or more victims) have been shown in a study using data for the 3,144 counties of the USA, to be responsive to increased inequality…Although these acts involve only a tiny minority, they surely speak volumes about the experience of vast numbers of people who do not try to punish others for their suffering.” ~from The Inner Level, by Pickett and Wilkinson