And now, a word from our sponsor: Morning Edition‘s segment (11/21/18) on NPR-underwriter Amazon is sourced entirely to Amazon.
There are dozens of reports detailing how Amazon’s shipping policies negatively affect both workers and the environment, but one wouldn’t have any idea either was a concern after listening to NPR’s sexed-up report (Morning Edition, 11/21/18), “Optimized Prime: How AI and Anticipation Power Amazon’s 1-Hour Deliveries.”
The report, detailing the “Artificial Intelligence” behind Amazon’s delivery systems, relies entirely on interviews with Amazon flacks. The only people NPR speaks to are Brad Porter, the head of robotics for Amazon operations; Jenny Freshwater, director of software development; and Amazon VP Cem Sibay. No outside parties were sought for comment, let alone anyone remotely adversarial, such as labor organizers or environmental activists.
Indeed, the words “labor,” “worker” or “employee” are nowhere to be found in the six-minute report: Christmas packages simply deliver themselves with the help of brilliant Amazon execs and this mysterious AI technology. If Amazon’s marketing department wrote and produced a segment on their AI technology for NPR, it’s difficult to see how it would have been any different. Host Rachel Martin and correspondent Alina Selyukh all but literally exclaim “gee whiz”:
- “When Amazon introduced two-day shipping, it was a huge shift in retail thinking”
- “By the time someone clicks buy on Amazon, usually [Amazon’s director of software development] had long predicted it.”
- “This is key to how Amazon cuts down delivery time”
- “But it was Amazon Prime that got Americans hooked on two-day shipping. Now it’s a race for a one-hour delivery with Amazon Prime Now. Few companies can afford that, and few rely quite so much on AI [as Amazon] to control costs while growing.”
- “AI is woven through it all. In the first mile, when you order, AI analyzes your search and tells you upfront how fast your item could ship…. It’s AI keeping track of all items in almost a million square feet of this warehouse. AI constantly arranges those shelves so that things you’re about to buy are ready to go.”
The only thing that comes vaguely close to criticism is when Selyukh points out that robotics are “controversial…in retail, where layoffs are rampant,” then goes on to insist:
Economists are divided on how much exactly AI will eliminate or create jobs, especially for lower-income Americans. In its defense, Amazon often points to how much it’s actually been hiring. To [head of robotics Brad] Porter, we are in the latest chapter of industrialization.
What economists? What does “latest chapter of industrialization” even mean? NPR, using Amazon’s spokespeople and paraphrasing a nebulous cohort of “economists,” recasts “criticism,” such that it is, as a generic, sanitized critique against an industry trend, presumably out of Amazon‘s control, rather than directing criticism at Amazon themselves—an employer notorious for worker abuses ranging from wage theft, Orwellian working conditions, intimidation, retaliation and union-busting.
None of these widely documented concerns—all of which make cheap two-day shipping possible—were mentioned at all. Nor were the equally well-documented environmental downsides to two-day shipping, a convenience that, despite NPR’s “oh wow, how do they do that” excitement, creates tons of gratuitous, harmful carbon emissions.
NPR did have a throwaway line about how Amazon was a “sponsor” of NPR, but it’s unclear how pointing out that the company you’re writing a press release for helped pay for the press release makes it any better. At one point, NPR’s Selyukh came so very close to making a connection between cheap, fast delivery and grinding workers down to the nub, but instead, again, threw in another AI promo:
Sibay and other Amazon executives push this illusion that fast delivery is magic. Like, the code name for Prime Now was Houdini. But the reality is [it’s] forecasting on steroids, and a meticulous shaving off of minutes and seconds on the journey of the package.
Selyukh is correct that two-day delivery isn’t “magic,” but the “reality” behind Amazon’s fast delivery time and its record-breaking $1 trillion valuation, and CEO Jeff Bezos’ record-breaking $150 billion personal fortune, isn’t just “forecasting” or smarter robotics or sexier tech (though that’s likely a small part of it), it’s what’s it’s always been: a faceless network of millions of workers—abused, neglected, overworked and underpaid—and environmental externalities the public will be mopping up for centuries. It would be good if a radio station, ostensibly set up to serve that public, could mention these inconvenient realities.
You can contact NPR ombud Elizabeth Jensen via NPR’s contact form or via Twitter: @EJensenNYC. Please remember that respectful communication is the most effective.
No “N”
Just “PR”
haha! that’s a good one! :D :) NPR: National Propaganda Radio.
The head robotics guy at Amazon says they are the latest chapter in industrialization—–Nope. Some guy named Frederick Taylor beat you to it, What Amazon is doing is treating the warehouse employees as widgets. Taylor broke down movements and time with how to move or use movement for more efficiency. Employees were treated more as mechanical drone workers
In fact many jobs in banks and assembly lines required inputting information or physical actions at a timed rate–aka. as “production.” That has been around since Taylor and his ideas of the early 1900s. Nothing new here, except it does make people focus on speed, whether sitting and or standing—– and that is a sad thing to do to many humans. Amazon workers wear those wrist gadgets which measure their hand movements and speed in picking. If they can’t do a production rate, I guess they lose their jobs.
Good heavens, where’s your editor? “There are dozens of reports detailing how Amazon’s shipping policies negatively effects both the environment and workers,…” It should be policies affect, not effect, and the word affect should be singular, not plural.
Ooooh, nice one Molly; but your point should have been – “where are the references or citations to the reports”.
In total relation to Infomercials (and/or controlled narratives) as “News”: In a series of Narrated Setups: First, Star Chamber interests decide what directions and actions are needed to fulfill what has been chosen for implementation. Next (after successful steps), many months (or even years) beforehand, they dispense Talking Points to concerted operatives, pliable/collusive publications, and fronted or “reliable” “news” sources. Then, the people are (sold) “informed” incrementally as to what is inevitably upcoming. Thus, under the guise of Facts simply being reported, it works (exceedingly) as a well-timed machine.
A call for Honesty, how rare these days! I shop 99.9% local, one time I bought a few used books from book dealers hooked into the Amaz. “The Experience, A Celebration of Being.” By Sirio Esteve Pub. Random House 1974, I bought them to gift people with a great man who goes unrecognized You folks should have a look at it…It fits right into your objective….Remember that every time a Billionaire like Mr. Bezos banks another Big B. there are 10 million working men and women, who made it possible for him to bank that Big B. missing $100.00 from their paychecks, thus the American tax-payer supplies his workers with food stamps, rent assistance, etc. Subsidies anyone? No only for the Billionaire Buddies…Enough said; thanks for the wake-up call. I subscribe to Ad-Busters also…..