Magazines Follow Papers Into Ad Quagmire
Reporting that “marketers are running advertisements on the covers of some publications,” Stuart Elliott (New York Times, 3/11/09) reviews past precedents–“the February issue of Esquire broke ground with a window, or flap, in the middle of the cover under which [was] an ad for…a series on the Discovery Channel” and “a hole in the [1990] […]


