‘Contradictory’ Public Opinions on Iran Are Baked Into CBS’s Polling
The truth that pollsters/media don’t want to acknowledge is that on any given issue, a significant portion of the public is simply not engaged.
FAIR is the national progressive media watchdog group, challenging corporate media bias, spin and misinformation.
David Moore is a senior fellow with the Carsey School at the University of New Hampshire, and a two-time winner of the EPPY (Editors and Publishers) Award for his writing on iMediaEthics. He is a former managing editor of the Gallup Poll, and author of The Opinion Makers: An Insider Exposes the Truth Behind the Polls.


The truth that pollsters/media don’t want to acknowledge is that on any given issue, a significant portion of the public is simply not engaged.


Gallup’s extensive database had allowed journalists to compare approval ratings among all presidents since Franklin D. Roosevelt at various stages of their tenure.


By exploiting a lack of information, pollsters create the illusion of strong public support.


Polls wildly overstate how engaged Americans are on the Ukraine issue–overstating opposition, as well as support.


Left-lurching oldsters did not fit the preconceived theme like the right-sliding youngsters. So…leave them out of the analysis.


The poll cannot accurately represent public views on the debt ceiling, but reflects the manipulation built into the questionnaire design.


The main advantage in avoiding any in-person exit polling is lower cost, rather than any increase in quality.


Should we really pay attention to national primary polls 11 months ahead of the first contest?The obvious answer, of course, is no.


Journalists typically treat the generic ballot as though it predicts the actual percentage of seats each party will win.


Analyzing what happened, based on actual data, is much more insightful than predicting what might happen.


In midterm elections, the president’s party typically loses House seats, especially in the president’s first term, and in particular when the president’s approval rating is low. Given President Joe Biden’s current low approval rating, and that this is his first midterm, the expectation has been for a bad election year for Democrats—as epitomized by the […]


Two media polls on immigration announced results that seemed almost willful efforts to portray the public as extremists.


Blaming the mainstream media for people believing the Big Lie is almost as preposterous as the Big Lie itself.


The New York Times’ Nate Cohn argues that voters don’t really mean what they tell pollsters about guns.


On Biden’s and Trump’s favorable ratings, Gen Xers find themselves mostly in the middle among generations.


Public opinion against the pending Supreme Court decision is likely even more lopsided than what most poll stories report.


Once respondents have been given specific information, they no longer represent the larger population they are supposed to represent,


These polls are measuring respondents’ reactions after being exposed to only a portion of the Florida law’s provisions.


Nearly three in 10 who say enforcing a no-fly zone is a good idea also say they oppose the US shooting down Russian military planes.


Since most people don’t know how the president is addressing these issues, the results tell us almost nothing about public opinion on them.

FAIR is the national progressive media watchdog group, challenging corporate media bias, spin and misinformation. We work to invigorate the First Amendment by advocating for greater diversity in the press and by scrutinizing media practices that marginalize public interest, minority and dissenting viewpoints. We expose neglected news stories and defend working journalists when they are muzzled. As a progressive group, we believe that structural reform is ultimately needed to break up the dominant media conglomerates, establish independent public broadcasting and promote strong non-profit sources of information.
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